Syber Blog - Your Source 4 All Web 2.0

Top 10 Reputation Tracking Tools Worth Paying For

Posted by Syberplanet on December 29th, 2008 - 46,642 views


analysisDan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.

Reputation management is essential to both individuals and companies. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you’re an individual who has just started blogging, these tools are still useful to you.

If, on the other hand, you’re brand new to social media and aren’t known by many people, then these free tools might be a better place to start.

You should consider paid services if you are unable to manage and keep your pulse on your online reputation. Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Services start out at a minimal price of $1 for individual bloggers and shoot up over $100,000 for large enterprises. If you are considering using a paid service, select the one that best matches your current situation and scale up as your requirements grow.


How to Begin


You need to decide if you want software for tracking conversations or if you want to pay a vendor for consulting and reporting. You might want all three. The difference is the amount of labor you’ll have to expense versus the amount of money you’ll want to spend.

getting-startedCompanies should bring all stakeholders involved in this type of a decision to the table before selecting a vendor to use. The key for success is to figure out what groups within your company can benefit from this type of information. The obvious groups would be in marketing research, public relations, advertising, and then executives, who will not only have to sign-off on this initiative, but are most concerned with how their corporate brand is being portrayed in the media (new/traditional).

Depending on the service you are considering, you may have to select keywords (with pay per keyword/phrase services), so that you can track your competitors, your own products or personal brands within your company. Once you have buy-in and one or more people as dedicated resources to either use the vendor’s software or analyze and communicate their reports and strategies across the business, you are ready to select a vendor.

I recommend the top ten vendors listed below (in no specific order):


1. Buzzlogic


Buzzlogic offers the “BuzzLogic Insights” application, where you can discover, engage and assess influencers in your industry. You get a collaborative dashboard, which provides you with insight into whose blogging about you and allows you to share this data within your company. There are also watch lists for tracking specific bloggers, blogger profile lists, and social maps (see who links to who).

They divide their services into two major buckets: marketers and PR people. Marketers gain product feedback, understand brand perception and receive monthly readership statistics. PR people are able to build relationships with influential bloggers, discover new influencers and track products that matter to them.


2. Radian6


radian6

Radian6 offers a solution, where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis of the results. Data is captured in real-time as discovered and delivered to dashboard analysis widgets.

The solution covers all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and emerging media like Twitter. Conversational dynamics are constantly tallied to track the viral nature of each post.


3. TNS Cymfony


TNS Cymfony offers the Orchestra Platform, which is built on a Natural Language Processing engine that automatically identifies, classifies, qualifies and benchmarks important people, places, companies and topics for you.

The platform is able to decipher between different media sources, such as traditional media and social media. Cymfony’s differentiation is that their engine dissects articles, paragraphs and sentences to determine who and what is being talked about, whether something or someone is a key focus or a passing reference, and how the various entities mentioned relate to one another.


4. Nielsen


pete-blackshawNielsen offers Buzzmetrics, which will supply you with key brand health metrics and consumer commentary from all consumer-generated media. They also have ThreatTracker, which alerts of real-time online reputation threats and gives you a scorecard to show you how you’re doing relative to the competition.

Nielsen has a very strong brand name as the world’s leading provider of marketing information, audience measurement, and media products and services. Pete Blackshaw, father of consumer-generated media, is one of the leaders in charge of this powerful service.


5. Trackur


Trackur offers a monitoring plan for individuals ($18 per month), companies ($88), enterprises ($197) and agencies (N/A). Like many of the other services mentioned, Trackur works around your keywords and then organizes the results for you in the form of a Dashboard. Depending on the package, you’ll be able to save more keyword searches and have more frequent updates to your Dashboard.

Trackur was built by one of the leading experts in reputation management, Andy Beal, which gives the service some added credibility.


6. Brands Eye


Brands Eye offers reputation management packages for bloggers ($1 per month), small businesses ($95) and enterprises ($350). The tool tracks every online mention of your brand, giving you a score that accurately reflects the state of your reputation over time. Part of the differentiation is that you can actually tag mentions of your brand and rank them in terms of a number of pre-determined criteria.

Like many of the other services, you are paying for keywords that you can track. The frequency of how many times you receive updates grows depending on how big your package is.


7. Reputation Defender


reputationdefender

Reputation Defender offers four different services, including MyChild (starting at $14.95 per month), MyReputation ($14.95), MyPrivacy ($9.95) and MyEdge ($99). MyChild scours the Internet for all references to your child or teen by name, screen name or social network profile and reports back to you. MyReputation allows you to review everything that is available to you online, and MyPrivacy allows you to remove your personal information from people search databases, such as Pipl and Peek You.

Finally, MyEdge is a solution for owning your Google results. All of these services scale in size depending on your need and how much money you want to spend.


8. Sentiment Metrics


Sentiment Metrics has a reputation management tool that, just like the other services mentioned, helps you monitor what is being said about you, your brand and your products across blogs, forums and news sites. The reports you’ll receive by using this software focus on sentiment (it’s in the name), which tells you if the mention is positive, negative or neutral.

The reports have nice visual graphs and you can break them down by gender, age groups and location. One of the big differentiators and benefits of using this service is that you get email alerts sent to you whenever you have bad press.


9. Visible Technologies


Visible Technologies offers two different services. The first is TruCast, which is a comprehensive solution for social media analysis and participation used by enterprises who want to track, analyze and participate in social media communities. The differentiation here is that you can comment on blogs and forums directly from the tool they provide.

The second is TruView, which protects and promotes reputations online. This service is similar to Reputation Defender’s MyEdge in how it helps you take ownership of your Google results by ensuring there is positive and relevant content at the top of search engines for your brand name.


10. Cision


cision

Cision offers the Cision Social Media service, which claims to monitor over 100 million blogs, tens of thousands of online forums, and over 450 leading rich media sites. One of the main benefits, just like Nielsen Buzzmetrics, is that these companies have been monitoring and measuring traditional media sites for decades, so they can provide a more comprehensive solution across the board.

Cision’s product is unique in that it offers 24/7 buzz reporting. Their service is powered by Radian6, which is mentioned above. They also have a Dashboard and daily reports, just like the other services, where they tell you what’s going on with your brand twice a day through email.


Final Thoughts


Depending on your work schedule, business needs, how popular your brand name is and how much money you want to invest in reputation management, any of these services may be of great assistance to you. And using a fee-based reputation management service, in combination with a number of free services, is a wise decision. Most of the services above aren’t real-time, so subscribing to Google alerts and Twitter feeds is still very important for monitoring your brand.

The sooner you get ahold of what people are saying about your brand and plan how you will respond and manage those relationships, the more successful you will be in social media. This area is still relatively new and no company has gotten it 100% right yet. The complicated part of monitoring a brand in a social world is that humans are needed (human error). Some posts are sarcastic or others are using brands as examples to illustrate a bigger idea and these tools may respond differently.

Now we get to see which vendors use their own services to monitor their brand names. Let’s see who comments on this post ;)


Interested in more resources? Check these out:

- “Top 10 Free Tools for Monitoring Your Brand’s Reputation

- “HOW TO: Build Your Online Brand

- “10 Ways Personal Branding Can Save You From Getting Fired

- “Twitter, Facebook, Digg: Can You Join Too Many Social Networks?

Imagery courtesy of iStockphoto, Petrovich9, looby


Related Articles at Mashable | All That’s New on the Web:

5 Twitter Tactics for Building a Stellar Brand
Manage Multiple Twitter Accounts with #Splitweet
Trackur Releases New Trends Feature
Ten Tactics That Could Save Your Online Reputation
Andy Beal’s Trackur Just Got Cheaper
TUC Joins Discussion of Facebook’s UK Ban
Twing Buzz Graph: When Googling Oneself isn’t Enough

If you enjoyed this post, make sure you subscribe to our RSS feed!


Posted in Web 2.0 | 11 Comments »


11 Responses to “Top 10 Reputation Tracking Tools Worth Paying For”

  1. Excellent post! Really loved it, havent seen an artice this good in a while.


  2. I’m amazed, I have to admit. Rarely do I encounter a blog that’s both educative and interesting, and let me tell
    you, you’ve hit the nail on the head. The problem is an issue that too few people are speaking intelligently about. I am very happy that I came across this in my search for something relating to this.

    Here is my web blog – servicii seo


  3. Just desire to say your article is as astounding.
    The clearness to your submit is just excellent and i could suppose you are a professional in this
    subject. Fine with your permission allow me to seize your
    feed to stay up to date with coming near near post. Thank you a million and please continue the enjoyable work.

    Feel free to visit my web-site: apartamente de vanzare bacau 2 camere


  4. It’s awesome for me to have a website, which is valuable in support of my experience. thanks admin


  5. Well I definitely enjoyed studying it. This subject procured by you is very constructive for good planning.


  6. I do not even know how I ended up here, but I thought this post was good. I do not know who you are but definitely you are going to a famous blogger if you are not already ;) Cheers!


  7. It’s hard to come by knowledgeable people for this topic, but you sound like you know what you’re talking about! Thanks


  8. Very great post. I simply stumbled upon your blog and wished to say that I’ve really loved browsing your
    blog posts. In any case I will be subscribing to your rss feed and I’m hoping you write once more very soon!


  9. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how could we communicate?


  10. たとえば、Confickerのをシャットダウンする最も簡単な方法は、それが毎日生成されたドメイン名を調べることであった。 これは初期のリストを生成し、それをだますための簡単​​な方法を残していません。 チームはワームをだまして、複雑な方法を発見した後、最終的には5万ドメインに到達し、確認に時間がかかり過ぎ、より大きなリストを、それらを溺れ始めた。, 予防、治療後の対策をとる。 お肌がスクラブされた後、次の数時間のために脆弱性が存在します。 このようなメイク、化粧水や日焼け止めなど、すぐに手術後のお肌に化学物質を入れないようにしてください。 治療後に継続しても安全である、既存の皮膚療法製品のどの医師に相談する。 だけでなく、直射日光にさらされません。 水をたくさん飲むと、お肌に栄養を与える助けるためにビタミン剤を取る。, http://www.tsveetech.com/, スペンサー SPENCER, #22823;活躍モデル]クレドラン バッグ レザー CLEDRAN バッグ 2way ミニ ショルダー バッグ DEHO CL1848 ナチュラル/グリーン#36865;料無料], カラータイツはファッションの世界にカムバックを作っている。 しかし、あなたはあなたの町の笑い者にならないように、適切にそれらを着用する方法を知っている必要があります。 ここでは、適切にカラータイツを着用するのに役立ついくつかのポインタがあります。, http://www.odettesugerman.com/lv 小物アジェンダ-c-80_86_87.html, コーチCOACHバッグ 斜めがけ ショルダーバッグ F19220 SIGWT シグネチャーストライプ ライトカーキ/ホワイト, あなたのタンクや、あなたのティーちょうどフィットしていない、それらを捨てるか、まだ狙っ収納ボックスでそれらを投げないでください。 いくつかのはさみを取得し、その吸盤をカットし、より良いフィッティングユニークでキュートなTシャツでそれを成形する。 最も簡単な部分は、単純にシャツをバックアップをアップスライスされたが、その後の文字列が来る。 見て、自分の目で確かめてください。 これは、より創造的なものに、通常のTシャツやタンクトップを変換するのに最適な方法です。, パンチ PUNCH, NIKE DUNK ダンク LOW SUPREME SPARK Black/White 日本未発売 , 髪の編組は、実際にそれが自宅で行うことが可能であるナイキショックススタイルの髪に戦略であるが、それはマスタリングのアプローチが含まれていますか。 あなたは髪を三つ編みする方法を実現すると、それはわずか数分で可愛い新しいファッションにあなたの個人情報や個々の他の人の髪を変換することが可能である。 ここに記載されているあなたは髪を三つ編みする方法についていくつかの簡単な方向ナイキshoxです。, コーチ COACH F19279 SV/MC カイラ スカーフプリント バックパック リュックサック シルバー/マルチ, NIKE スニーカー エア マックス 95 DYN FW White/Black/Grey 限定 メンズ (nike AIR MAX 95 DYN FW EX 554715-100) ,   エンターテイメントファクター, キタムラ トートバッグ, http://www.graceworkskids.com/kate-spade時計-c-2.html, 【ケイトスペード最安価格】 長財布 PWRU2947-1 ( SIGNATURE SPADE QUIL black BK ( ブラック 黒 ) ) , wineandrosesjewelry.com, コーチ COACH F46240 SV/SI ギャラリー レザー チェックブック ウォレット 3つ折長財布 シルバー/シェル【new0523】, ザ·シムズ2のゲーム「ザ·シムズ2」の服を試着しシムを招待する方法の開発者のEAによる生命シミュレータです。 プレイヤーは、一つ以上のシムを担当するか、シミュレートした。, http://www.odettesugerman.com/louis-vuitton アクセサリー-c-80_83.html, 「私は物事を設計していたとき、私はいつも色で始まります。常に色が正しければ、私は良い感じ、 彼は彼のWebサイトに売り込んでいる。, 人は犯罪行為に関与していることを「合理的疑い」がある場合を除き、法律は、個人の宗教的、所属政党、信条や活動に関する情報を収集禁止している。, 私は最大の過ちは、買い手に彼らが消費者とそれ大きな間違いを売り込む同じようにピッチングされ、企業はすべての時間を売ってマークが不足している参照してください! 買い手はあなたのラインを好きに持っていると思い込まず、それは彼らがそれを販売できることを意味doesnの。 一担当者は「それを持って、それが好き、それを愛しているか持って「彼女は彼女がいるかどうかに応じて行を取り出し私に言ったので、それ最高の販売している後者。 彼女は何が彼女のショールームに買い手をもたらすので、コレクションは新鮮なガラスを得ること」、それを持たなければならない 。どのようにを着用すると、どこで買う, このビデオでは、学校、就職の面接に行くか、クラブに出かけるための3種類の方法で大胆なフラワープリントのスカートを着用する方法を学習します。


  11. What’s up mates, pleasant paragraph and fastidious urging commented at this place, I am actually enjoying by these.


Leave a Reply


Advertise on Syber Blog
Earn $$ with WidgetBucks!